Raising your paid search ads CTR can be a lot easier than you think. RedFly Marketing developed a simple chart that makes creating text ads for PPC search engines using combinations of “strong words” and equally strong calls to action.
This marketing wiki contains a comprehensive list of everything you need to do to improve your Adwords quality score and lower your CPC. Feel free to add your own advice to the list.
Involves using a script instead of filters. Jim's method took the existing Google Analytics Campaign Term field, where keyword data is stored, and replaced it with "Bid Term (Search+Term)".
The 12 attributes of the AdWords Quality Score listed in the survey were ranked between “Very Important” to “Not Important” in relation to how each contributes to the overall quality score.
A look at the quality score from different angles. In order to make strides towards improving your account, you have to have a broad vision of how the Quality Score affects you.
Whenever there is a phenomenon that affects many people, and this phenomenon is shrouded in mystery, there are bound to be rumors, myths and misnomers that are mistaken for facts.
Ever need 30 profiles, each with the same 4 goals? Unfortunately, Google Analytics doesn’t include an easy way to manage goals. Here’s a Firefox extension to speed up the process of copying goals.
Given a fairly constant ranking position and traffic stream you should be able to estimate visitor value AND how much additional value would be created by improving your rankings.
2007 Analytics Shoot Out is targeted at evaluating the performance, accuracy, and capabilities of 7 different analytics packages as implemented across 4 different sites.
The Google Analytics Reporting suite is an Adobe AIR application that brings Google Analytics to the desktop. It uses it’s own custom API to interact with Google and nearly implements all features of Analytics.
There are nearly an infinite number of potential link opportunities on the web today. Link sources are literally everywhere you turn. That’s great if you know where to start, but what if you don’t?
AdNumbers provide automatic, real time call measurement to track every call from your advertisements to eliminate the guess work to measure how each of your marketing programs is working.
Gain insight on your callers and learn how they found you. Callbright’s revolutionary inbound call tracking tools reveal which ads are the most effective and provide valuable demographic information about your prospects.
