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Analysis Ninjas: Leverage Custom Reports For Better Insights! | Occam's Razor by Avinash Kaushik
Here is a key difference between Reporting Squirrels and Analysis Ninjas: The latter almost exclusively leverage custom reports (powered by advanced segmentation) and the former flirt with one standard report and then another and then other and in the best case scenario [...]

Bid Management Automation Basics: No Excuses!
Many people are afraid or skeptical of campaign automation rules, in part because of misconceptions about how tough they are to use. Some are afraid that ceding control to an automated system will make a campaign worse, not better.
These are valid concerns, but there is a way to climb up [...]

The Science Of Scoring Your SEO
Running algorithmic analysis on a site-by-site and a page-by-page basis will then allow you to ascertain a site’s SEO health, and more importantly, the subsequent actions required in this never-ending process known as optimization. That is data-driven decision-making, my friends, and it will be a key driver in the next [...]

Best SEO Blog » Blog Archive » What is the perfect link?
So much effort to avoid certain kinds of links implies in the most powerful way that people collectively believe there must be a figurative or perhaps algorithmical right kind of links. The logical extension of this thinking is that we as search engine optimizers [...]