I’m sometimes a little intrigued by performance differences between nearly identical Google and Yahoo paid search campaigns. While probably not the whole picture, Profile of a Search Engine User shows you how to do a simple comparison of popular searches in a FireFox browser. Draw your own conclusions, but it might be worth testing a Google search audience with its dominant market share vs. Yahoo’s apparent differences in search behavior. And this angle might be worth considering in your keyword research to begin with.
Connecting Dots
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