Interview with Google's Web Analytics Evangelist

Avinash Kaushik is an independent consultant and Analytics Evangelist for Google. I just listened to his podcast interview with Bryan Eisenberg of GrokDotCom and was inspired to look a little deeper. He's a thoughtful guy who knows what he's talking about, and he encourages us to take a fresh look at our web analytics needs, and how that translates to tool selection.

These blog posts are worth checking out for starters:

Redefining Conventional Wisdom On “Enterprise Class” Web Analytics

Top Ten Blogs on Web Analytics

How Should Web Analysts Spend Their Day?

The 10 / 90 Rule for Magnificent Web Analytics Success

Avinash also has a new book out called Web Analytics: An Hour A Day