A followup to my earlier post, as I continue to explore the opportunities on FaceBook for marketers. This one is from a couple months back when Facebook had just unveiled their new platform. Good overview, but this was worth extracting:
The way Facebook sees it is that campaigns on social media sites are very different from mainstream online advertising, in that success is really measured not on clickthrough rates, but rather on interaction rates and engagement with the users. If a user becomes engaged with a brand on Facebook in a way they feel most comfortable, they will be more likely to pass that offer/message on to a friend. And this can create a powerful viral, word-of-mouth way for a marketer to increase exposure. So, when doing campaigns on social media sites, remain less corporate and talk to users how and when they are most receptive to the message. This type of marketing is evident in the current and upcoming products that Facebook offers.
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