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Amazon has just launched Video Product Reviews, and its Amapedia wiki site is growing. The SEO impacts are obvious, as are the lessons for other retailers, big and small.
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It takes time before search engines trust a linkless site. If your site is a couple of years old and you re-write it, you may be able to rank for your terms
To speed some things up even more you may want to add your business listing to Google Maps
Connecting Dots
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