links for 2007-11-09

We’re going to be working in the web strategy area of maximizing our website & all customer touchpoints, so there were a number of quantitative areas to measure. I also chose some qualitative areas to monitor

Downloadable partner survey results : Adobe, Apple, AOL, Autodesk, BabyCenter, Dell, Disney, Garage Technology Ventures, Gates Foundation, Hallmark, Intuit, Microsoft, O’Reilly Media, PC World, PitneyBowes, QVC, Sprint, The MathWorks, Work.com, Yahoo

Companies are very interested in social media right now, but are not committing resources. Why? Because return on investment is not clear to them. (also some links to some others discussing this)