Build Your Social Capital to Make a Gabillion Dollars

If you'd like a break from your social media reading stack you might enjoy this presentation by Tara Hunt. It's called How to Make a Gabillion Dollars with Community Marketing…or something to that effect. She does a good job of applying a light touch to the high level dynamics and mindset adjustments that are helpful in understanding how your organization might get it's head around social media. Tara introduces "social capital" as the unifying concept - how to build it and how best to apply it. Tara is currently working on a book on the subject.