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Measuring sales, ad CTR and counting links is a pretty straight forward process, so no need to cover that. Building your brand and measuring exposure is a fuzzy non exact process, and not something I can speak to with any level authority.
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The old school model of content creation, content consumption and content distribution does not apply to blogs. (Neither do “traditional web analytics†measures.)
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Google Analytics can give you a great help in understanding how your blog is performing and how to improve it. In this article I’ll show you how to set up a feed subscription goal in google analytics
Connecting Dots
