Check Load Times Now and Get a Jump on Your Adwords Quality Score

Google has announced that load time will soon be added as factor in computing Quality Score in your Adwords account. Why?

Two reasons: first, users have the best experience when they don't have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate.

Might be a good idea to start looking at load times now. I'm sure there are tools that I'm unaware of out there, but Web Page Analyzer has been my tool of choice for the last several years.

Their site also has a wealth of tips for improving performance.