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Very long phrases and very low volume keywords down the long tail are not necessarily an advantage to a marketer, as they don’t reflect how “real users” normally search. The sweet spot of the long tail is 2-to-4-word phrase. 5-8 word phrases, not so much.
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Search engine technology is constantly changing but there are larger pattern flows in process that represent collections of actions or decisions. These larger patterns have a greater impact on the search environment than specific events….
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Michael Martinez: “I rarely comment on specific SEO tools as it’s pretty well known that I consider nearly all of them to be worthless, or at least worth less than the knowledge of how to structure informative queries is worth.”
Connecting Dots
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