links for 2008-05-05

Involves using a script instead of filters. Jim's method took the existing Google Analytics Campaign Term field, where keyword data is stored, and replaced it with "Bid Term (Search+Term)".

The 12 attributes of the AdWords Quality Score listed in the survey were ranked between “Very Important” to “Not Important” in relation to how each contributes to the overall quality score.

A look at the quality score from different angles. In order to make strides towards improving your account, you have to have a broad vision of how the Quality Score affects you.

Whenever there is a phenomenon that affects many people, and this phenomenon is shrouded in mystery, there are bound to be rumors, myths and misnomers that are mistaken for facts.