links for 2008-05-12

Raising your paid search ads CTR can be a lot easier than you think. RedFly Marketing developed a simple chart that makes creating text ads for PPC search engines using combinations of “strong words” and equally strong calls to action.

A good seed list broken into general categories that can be applied to most PPC campaigns to eliminate clicks from non-commercial intent searches.

Nice Quailty Score action checklist and case study.