Comments on: Adwords: Geographic Performance Report Falls Short

By: hyperlinkguerrilla

hyperlinkguerrilla — Sun, 23 Nov 2008 15:24:34 +0000

I’ve never seen data on percentage of geo-targeted prospects who might actually be outside the target area due to the IP issue, but I’m guessing it’s unlikely to be extremely high. If you’re able to include location in some of your ad copy variations, that could also minimize the clicks you pay for from unqualified prospects.

By: Steve

Steve — Sun, 23 Nov 2008 15:01:35 +0000

My concern is this: How accurate is the targeting and how many potential clients am I missing if this is a wide-spread problem? My other thought is this: How much money am I wasting attracting out of area prospects and should not worry about capturing 100% of the prospects but pay more to make sure I am seen by 75%?

By: hyperlinkguerrilla

hyperlinkguerrilla — Sun, 23 Nov 2008 14:52:54 +0000

No Steve, you’re right. However, in the Tools section of your Adwords account you can use the Ads Preview tool to adjust the location so you can see ads as seen by the region you’re targeting.

By: Steve

Steve — Sun, 23 Nov 2008 14:42:14 +0000

I am no expert, but when I tried geographic targeting of my Adwords campaign, I quickly learned that the “location” depended on your IP address and not all IP addresses actually equate to where you are. For example my PC at my office had an IP tied to a location in Texas, even though I am in Illinois. I was running local adword campaigns and could not figure out why I couldn’t see my ad from my computer. So, was my example really an anomly? Or is this common? Or am I totally wrong?