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New Golden Rule of Links in journalism “link unto others” good stuff as you would have them link unto your good stuff. This emerges from blogging etiquette but is exactly contrary to the old, competitive ways of news organizations: wasting now-precious resources matching competitors’ stories so you could say you’d done it yourself. That must change.
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Variety and Hollywood Reporter have drawn the ire of several independent movie blogs, which claim the sites have taken news from the blogs without attribution and are now calling on the blogging community to stop providing links to the trade sites.
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How to decide what to link? At many news organizations these days, the decision is punted to a computer algorithm, which inserts links automatically into a story wherever it encounters a noun in the publishing system’s database of keywords or phrases.
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We believe that linking to useful websites doesn’t “leak” traffic – quite the opposite in fact. Offering useful links actually makes visitors more likely to return to see what other interesting websites they might find in the future, a model that sites such as Digg and Fark are built around.
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For years, newspapers, television station Web sites and magazines have hesitated about linking to outside Web sites because, the logic goes, they want to keep the users on their own site. BUT… things are changing…
Connecting Dots
