-
Starting today, chances are that your Bounce Rate is going to go up, and your Time on Site metrics will start to become more realistic.
Should you panic and freak out? Should you hide under the bed and lock the door to your room? Should you pause all of your campaigns? Obviously, you shouldn’t do any of those things, but I should explain what’s going on before you reach a state of dementia.
Google Analytics has changed the classification of the setVar function – Custom Segments that appear in the Visitors >> User-Defined report.
-
To look at all the data points you need to do full analysis, which requires you to look at a few reports and maybe use excel to pull all that data together in one view. Google Analytics Motion Charts make it really easy to visualize several data points in one screen.
-
Help us settle our discussion (read brotherly argument) about whether or not Twitter would have worked with 70 characters, 210 characters or any other number.
-
As Twitter increasingly becomes a tool that people use to find information it is really critical for companies to know how people are finding their sites on Twitter. Doing so will allow them to incorporate that learning into future marketing efforts on Twitter as well as other sources (e.g. Google etc).
Connecting Dots
