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Here is a key difference between Reporting Squirrels and Analysis Ninjas: The latter almost exclusively leverage custom reports (powered by advanced segmentation) and the former flirt with one standard report and then another and then other and in the best case scenario pull only half of their hair out.
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It's a well-known fact in the SEO world that Google shows enormous favoritism in its rankings to domain names that contain one or more of the keywords being searched for. If your domain name is a close match to the search keywords all glued together, it's as easy as fishing with dynamite to get on page 1 of the SERPs for that search phrase
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Review of a new web-based ranking monitor.
Connecting Dots
