links for 2010-09-02

There a few instances when low-Quality-Score keywords might actually be a good thing. Here are three situations when it’s OK to have low-Quality Score keywords

Google’s bid management solutions, whether Enhanced CPC or Conversion Optimizer, consider a combination of variables that are currently outside of the advertiser’s control as well as some variables that advertisers can control (though many lack the will or resources to leverage the second category effectively).