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I normally advise against giving any great content away to other websites and passing up short term opportunities to keep the content on your own site and under your control. I am departing from that here because you said that you need links in just two or three months. That is the only reason I am not preaching "stay away from article syndication!"
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News publishers and readers both benefit when journalists get proper credit for their work. That can be difficult, with news spreading so quickly and many websites syndicating articles to others. That’s why we’re experimenting with two new metatags for Google News: syndication-source and original-source. Each of these metatags addresses a different scenario, but for both the aim is to allow publishers to take credit for their work and give credit to other journalists.
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Now, how do you syndicate that content on your site (fairly and legally) without running into the traditional problems of duplicate content, link-back requirements, etc…all things that can really hamper the likelihood of SEO traffic for the content?
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There are all kinds of ways to distribute your content: article submission sites, one-off submissions, self-publication…on and on. As with everything else, there are trade-offs to each dissemination vector and that's what we're talking about this week: What are the pros and cons of using article/content marketing as an SEO strategy?
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A weird thing has happened as a result of panda. Something you might have expected Google's Search Quality testers to catch before rolling the update out. Due to the domain-wide nature of the signal, high-quality, original content produced by the websites who were negatively impacted are now being ranked below the exact same content, republished by partners to whom they syndicate. Even more egregious, they are also being outranked by scrapers who effectively steal and republish the same content without permission or credit.
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