<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Hyperlink Guerrilla &#187; Web Analytics</title>
	<atom:link href="http://www.hyperlinkguerrilla.com/category/web-analytics/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.hyperlinkguerrilla.com</link>
	<description>Connecting Dots</description>
	<lastBuildDate>Fri, 15 Jul 2011 14:03:12 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2</generator>
		<item>
		<title>Check Load Times Now and Get a Jump on Your Adwords Quality Score</title>
		<link>http://www.hyperlinkguerrilla.com/2008/03/18/check-your-load-times-now-and-get-a-jump-on-your-adwords-quality-score/</link>
		<comments>http://www.hyperlinkguerrilla.com/2008/03/18/check-your-load-times-now-and-get-a-jump-on-your-adwords-quality-score/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 18:25:53 +0000</pubDate>
		<dc:creator>hyperlinkguerrilla</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.hyperlinkguerrilla.com/2008/03/18/check-your-load-times-now-and-get-a-jump-on-your-adwords-quality-score/</guid>
		<description><![CDATA[Google has announced that load time will soon be added as factor in computing Quality Score in your Adwords account. Why? Two reasons: first, users have the best experience when they don&#8217;t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can [...]]]></description>
		<wfw:commentRss>http://www.hyperlinkguerrilla.com/2008/03/18/check-your-load-times-now-and-get-a-jump-on-your-adwords-quality-score/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Landing Page Testing: Just Change Something and See What Happens</title>
		<link>http://www.hyperlinkguerrilla.com/2008/03/16/landing-page-testing-just-change-something-and-see-what-happens/</link>
		<comments>http://www.hyperlinkguerrilla.com/2008/03/16/landing-page-testing-just-change-something-and-see-what-happens/#comments</comments>
		<pubDate>Sun, 16 Mar 2008 12:45:41 +0000</pubDate>
		<dc:creator>hyperlinkguerrilla</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[landing+page]]></category>
		<category><![CDATA[testing multivariate]]></category>

		<guid isPermaLink="false">http://www.hyperlinkguerrilla.com/2008/03/16/landing-page-testing-just-change-something-and-see-what-happens/</guid>
		<description><![CDATA[Christopher Kenton interview with Matt Roche of Offermatica offers some basic insights on landing page testing. Even though Offermatica is leader in the field of complex multivariate testing, Matt boils it down to a simple suggestion: &#34;change something and see what happens.&#34;]]></description>
		<wfw:commentRss>http://www.hyperlinkguerrilla.com/2008/03/16/landing-page-testing-just-change-something-and-see-what-happens/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interview with Google&#8217;s Web Analytics Evangelist</title>
		<link>http://www.hyperlinkguerrilla.com/2007/06/18/web-analytics-evangelist/</link>
		<comments>http://www.hyperlinkguerrilla.com/2007/06/18/web-analytics-evangelist/#comments</comments>
		<pubDate>Mon, 18 Jun 2007 16:38:33 +0000</pubDate>
		<dc:creator>hyperlinkguerrilla</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.hyperlinkguerrilla.com/web-analytics/web-analytics-evangelist/23/</guid>
		<description><![CDATA[Avinash Kaushik is an independent consultant and Analytics Evangelist for Google. I just listened to his podcast interview with Bryan Eisenberg of GrokDotCom and was inspired to look a little deeper. He&#8217;s a thoughtful guy who knows what he&#8217;s talking about, and he encourages us to take a fresh look at our web analytics needs, [...]]]></description>
		<wfw:commentRss>http://www.hyperlinkguerrilla.com/2007/06/18/web-analytics-evangelist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paid Ads: Impact of ad position on conversion rates</title>
		<link>http://www.hyperlinkguerrilla.com/2007/06/12/paid-ads-impact-of-ad-position-on-conversion-rates/</link>
		<comments>http://www.hyperlinkguerrilla.com/2007/06/12/paid-ads-impact-of-ad-position-on-conversion-rates/#comments</comments>
		<pubDate>Tue, 12 Jun 2007 15:46:41 +0000</pubDate>
		<dc:creator>hyperlinkguerrilla</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.hyperlinkguerrilla.com/web-analytics/paid-ads-impact-of-ad-position-on-conversion-rates/20/</guid>
		<description><![CDATA[Atlas Solutions did an interesting report on how the position of your paid ad impacts conversion rates. They came to the mostly intuitive conclusion that higher placement tends to result in higher conversion rates. However, they saw some interesting results that are not so intuitive: that on lower volume keywords/ads there seems to be an [...]]]></description>
		<wfw:commentRss>http://www.hyperlinkguerrilla.com/2007/06/12/paid-ads-impact-of-ad-position-on-conversion-rates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to check your Google Analytics installation</title>
		<link>http://www.hyperlinkguerrilla.com/2007/05/29/how-to-check-your-google-analytics-installation/</link>
		<comments>http://www.hyperlinkguerrilla.com/2007/05/29/how-to-check-your-google-analytics-installation/#comments</comments>
		<pubDate>Tue, 29 May 2007 11:26:59 +0000</pubDate>
		<dc:creator>hyperlinkguerrilla</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.hyperlinkguerrilla.com/web-analytics/13/13/</guid>
		<description><![CDATA[I recently had a need to try and reconcile the difference in data between Google Analytics and another analytics tool for the same site. I had to ask our developer to do a pattern search and send me a list of pages that were missing GA code. A new tool called SiteScan would have come [...]]]></description>
		<wfw:commentRss>http://www.hyperlinkguerrilla.com/2007/05/29/how-to-check-your-google-analytics-installation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

