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	<title>Hyperlink Guerrilla &#187; landing+page</title>
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		<title>Landing Page Testing: Just Change Something and See What Happens</title>
		<link>http://www.hyperlinkguerrilla.com/2008/03/16/landing-page-testing-just-change-something-and-see-what-happens/</link>
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		<pubDate>Sun, 16 Mar 2008 12:45:41 +0000</pubDate>
		<dc:creator>hyperlinkguerrilla</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[landing+page]]></category>
		<category><![CDATA[testing multivariate]]></category>

		<guid isPermaLink="false">http://www.hyperlinkguerrilla.com/2008/03/16/landing-page-testing-just-change-something-and-see-what-happens/</guid>
		<description><![CDATA[Christopher Kenton interview with Matt Roche of Offermatica offers some basic insights on landing page testing. Even though Offermatica is leader in the field of complex multivariate testing, Matt boils it down to a simple suggestion: &#34;change something and see what happens.&#34;]]></description>
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